Guide · Intermediate · 10 min
Utilisation and capacity for a small agency
How to measure billable capacity, plan against it and price so the numbers work.
- agency
- guide
Inside this guide
- Small agencies run on utilisation — the share of available hours that are billable — and most never measure it. This guide explains how to compute it, what a healthy number looks like, and how capacity planning and pricing follow from it.
- Compute it honestly
- What healthy looks like
- Plan capacity from it
- Price from it
The full guide opens with a membership that covers Agency Operations Playbooks.
Sign in if you already subscribe.
Sign in