Playbook · Beginner · 2h 30m
Launch email and social plan: playbook
Announce a store or a product line with a sequence that builds interest, launches, and follows through without discount pressure.
- ecommerce
- playbook
Inside this playbook
- Launch week orders from an audience that was told what to expect.
- Step 1: Tease with the problem
- Step 2: Launch with the products
- Step 3: Post the making-of
- Step 4: Follow up with what sold
- Step 5: Record the numbers
- Steps
- 5
- Deliverables
- 3
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