Playbook · Intermediate · 4h
Launch a referral programme: playbook
Set up a referral programme that rewards real customers for real referrals, with tracking that holds up and terms that prevent abuse.
- marketing
- playbook
Inside this playbook
- A referral programme that produces attributed customers at a known cost per acquisition.
- Step 1: Choose a reward both sides want
- Step 2: Issue codes and links
- Step 3: Reward on verified purchase only
- Step 4: Write the terms
- Step 5: Report monthly
- Steps
- 5
- Deliverables
- 3
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