Playbook · Intermediate · 5h
Run a product launch campaign: playbook
Execute a launch over four weeks with one message, a fixed asset list and measurement that decides the next launch.
- marketing
- playbook
Inside this playbook
- The launch target hit with every asset saying the same thing.
- Step 1: Lock the message in week one
- Step 2: Produce the asset list
- Step 3: Build in week two, review in week three
- Step 4: Schedule and launch
- Step 5: Review at day fourteen
- Steps
- 5
- Deliverables
- 3
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