Module · Beginner · 50 min
Module 1: Message and channels
Deciding what to say and where to say it, using what customers already say and what the numbers show.
- marketing
- module
Inside this module
- Write a positioning statement with proof
- Choose two channels on evidence
The full module opens with a membership that covers Digital Marketing.
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Sign inLessons
- 01Positioning from the alternative
Lesson · 25 min · What you are, for whom, against what they do today — written with proof, not adjectives.
- 02Choosing channels
Lesson · 25 min · Picking two channels from evidence about where customers are and what you can sustain.
