Module · Beginner · 1h 15m
Module 2: Campaigns, email and measurement
Running a campaign from a brief, building an email programme people open, and measuring without fooling yourself.
- marketing
- module
Inside this module
- Run a campaign from a one-page brief
- Build an email welcome sequence and weekly send
- Measure three events with caveats
The full module opens with a membership that covers Digital Marketing.
Sign in if you already subscribe.
Sign inLessons
- 01Campaigns from a brief
Lesson · 25 min · One message, a fixed asset list, tagged links and a day-fourteen review.
- 02Email people open
Lesson · 25 min · A promise, a welcome sequence, one idea per weekly send, and a list that is cleaned.
- 03Measuring without fooling yourself
Lesson · 25 min · Three events, one source of truth each, fair comparisons and a caveat under every number.
